Aveeno: Oatmeal in a Tube

I think I fell in love the first time I used Aveeno's body lotion. I haven't used anything since despite the ricockulous price of almost $8 a tube (sidenote: Duane Reade's store brand Aveeno-like lotion is NOT a suitable substitute). Naturally, when I saw that Aveeno had created a line of "lip care", I was intrugued.

Price: At about than $2.99 a pop, it's a bit expensive, but hey, I splurge on their lotion every month, so I can't really complain.

Glide: A consistently smooth glide, this stick is extremely easy to apply right out of the pocket and softens on the lips instantly when retrieved from a winter-chilled backpack.

Flavor/Smell: Definitely a "natural" but light and pleasant oatmeal-y scent. Not cloying, easy to get used to. No taste to speak of, but it's not gross to lick.

Appearance: Conservative, not un-like oatmeal; definitely uni-sex.

Product Plusses: Natural oatmeal, jojoba oil and shea butter; SPF 15; neat little "by the cap" twist mechanism that eliminates accidental pocket base twisting.

I've got to say that this is easily the best tube I've ever used. It really makes me feel like it's healing the chap rather than covering it up. You put it on and barely notice and the effect lasts a good long while. It's also a good sharing chapstick because not everyone likes to smell like berries. Even thought the active ingredients are pretty standard, (dimethicone, octinoxate, oxybenzone), it makes you feel like you're doing something good and natural for yourself. Kudos on the SPF

4.5 out of 5 tubes